I’ve had some useful advice on my site recently (thanks Ming Jong Tey), which is blindingly obvious, website 101 stuff, which I had totally overlooked!
In a discussion stemming from comments on the use of Solo Ads to promote your site Ming Jong pointed out that my Success Kit opt-in is not a typical “opt-in page”. That’s because I use WordPress and the sidebars and navigation are anchored in place. You can’t easily remove them and create an opt-in or “squeeze” page on an existing WordPress. Of course, learning how to build an opt-in page is one of the basics but I have been so focussed on my existing site that I just didn’t think about it like that.
One of my only frustrations with Word Press
I looked into creating a squeeze page within the Women’s Way To Wealth site and even bought a plug-in that purported to turn Wordpres pages into opt-in pages (i.e. a clean page with one message, an opt-in box and no other navigation or sidebars. It also has very snazzy headline and sub-headline templates). However, not being technical I find it quite hard to use and only manage to make it work through a lot of trial and error.
What to do?
I’m going to use a separate domain as my squeeze page to the Success Kit which will point to my main site once subscribers have opted-in to my list. That way I build my list, increase my credibility (by providing valuable content for free) and keep traffic coming to my site.
The downside?
I now have two domains to optimise and get indexed by the search engines (since I rely on organic traffic and direct referrals). I’m considering solo ads and may use the new squeeze page url for those as a test.
If you have an idea on how best to achieve a great squeeze page separate from your WordPress site, or a WordPress plug-in that is easy to use (!) that will achieve this, please let me know by leaving a comment below.
